Wickedly Whiting

Building off my work for Pierogi Fest, The Whiting-Robertsdale Chamber of Commerce hired me to build an app (and subsequently a newly redesigned website) for Wickedly Whiting, a new Halloween-themed festival. While not as large as Pierogi Fest, Wickedly Whiting draws people from around the Northwest Indiana Region for food and frights. The redesigned Wickedly Whiting website will launch in late September 2017.

 
 

The Central problem with the app

The original app and coinciding social media marketing materials had a cohesive style, but it was just that: a style. It lacked a solid brand. There were no initial guidelines, but for an initial effort, the 2016 app served its purpose. The overarching Pierogi Fest dancing pierogi logo was there, but digitally, there didn’t seem to be cross platform connection. The style created was a nod to the festival signage that’s been used for over 20 years, but that was the only real connection this style had to the fest. Additionally, one of the major problems was access to the app during Pierogi Fest. We realized that people probably weren't going to want to download an app just for a couple days, especially if their phones had issues with storage space. Having a more mobile-first website would allow easier access to information during the fest. 


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Feature 3

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